Nov 6, 2017

Dog, Yogi, Banyan tree: Book of the Day (2)


Dog, Yogi, Banyan tree Review by alex o o connor - Book of the Day


       What's the number one trait of successful people? Reading atleast one book everyday. If you have been following me since long then you must be aware of - how much I adore book lovers. Thanks to Hetal for hooking me up with this book, "Dog, Yogi, Banyan Tree By Rajan Sankaran" http://amzn.to/2j1Vq7v (Click on link to get it on amazon).
As soon as it arrived, being a creative I wondered why was this cover chosen! I took a good look at the entire book, publication, dedication, about me, the font style, number of pages and then the index. It made zero sense to me. I have always been great at putting up puzzles together but to me it made zero sense about what it could be.
   
I started reading it, it didn't take me a single page of read to get attached to it. Because every single line made perfect sense and followed my code of ethics, lifestyle. Before we hop into the summary here's a quick look at stats:


  • Dog, Yogi, Banyan Tree
  • Author: Mr. Rajan Sankaran
  • Pages: 222 + 1 Note to the reader
  • Chapters: There are no numbered chapters but 28!
  • Suitable for: Everyone who is keen for self growth.
  • Quotes that will keep up your reading spirit.
  • Hilarious narration, to make it a point will be found in this book.

If you are an Indian then you won't be bored at all because you can directly relate to it. If you are a non-indian then it's extra thrilling to you because I can't think of anyone else who would describe Idli and sambhar like Mr. Sankaran did. I feel amazed at such a beautiful description of things that are hard to explain.



Summary: I won't be a spoiler but here's why you should read it. If you are an Indian then nothing will be as relateable and that's included in past as well as in current day when it comes to our culture, parents and our childhood. This book doesn't dwell in past nor excites in future. It's everything from the past till date. So there's no seed unturned, every generation will relate to this. You will feel like you are wearing author's shoes even though you didn't walk in them.

I feel completely attached as I have been blessed to be a south Indian and Mumbaikar (Residents of Mumbai are called:) at the same time. He has the same story more or less. The places he visited, travelled flashed through my eyes as he penned down enriching words to describe that place because I have been there. (Except Kashmir and Zurich) Apart from that, his guru's , work ethics, code of life, his beliefs in Sri Ramakrishna Paramhans, baba nityananada, Ramana Maharashi, Kanchi and also prominence places like Arunachalam, Tiruvannamalai are an integral part of my life. This statement itself indicated the amount of connection and state of mind one's in.

At one point, it started feeling as if I received a book about my future because the past and the present fit perfectly! It's terrifying to receive your future book. Trust me! :D So this book walk's you through Mr. Sankaran's life while explaining specific details that will help you for self growth. You just need to have the passion for learning and developing yourself in a better way. There's no time to make all the mistakes and learnt, instead books are a treasure and a shortcut to skip those hard troubled times and to jump to a solution. It has all the possible real life situations one would face in his life time. Deal with it, roll with it and move with it. He made it reader centric so even though it was about his life, it didn't feel like one because of the life lessons that were taught!

Let alone reading this book, brought me into another dimension. I must be thankful for what's walking into my life and my courage to direct only positive thoughts. If you don't speak spiritual then you will definitely speak into one after reading this book. It's nothing related to religion or race! It's all about mind and the soul. Music makes everyone happy, love makes you dance, hunger makes you aggressive and pain makes you change. Similarly reading this book will take you to a new perspective though and soon you will start living a new life. Which will be more meaningful, far better and graceful. It's your choice to order this book here: http://amzn.to/2j1Vq7v
or not learn anything this year. You will be missing on this if you don't. Trust me! Once again, I'm honoured to read this book. Thank-You!

This weekend, pick up this book and heal yourself!


Which book do you want me to review next? Comment below.

Oct 3, 2017

5 Tips for ALL Leading Social Networking Sites [ Get your Business started in 1 Day Guide]

 
This is going to be very transparent and straight to the point. I give you heads up that, this post is going to be long so you can bookmark it and come back later to read it or just read along if you are really into getting a brand identity and exposure. Before that I am happy to inform you guys that my new company (Internet Marketing Agency with Cyber Security Solutions) has been successfully launched and it's doing great already. I think it;s because I already had my contacts and branding. Woo this can be a great live example (trust me didn't think of it before writing this post). I have a website since way long and I have my personal branding done.


It's basically 7+ years. So I have used all social sites and analysed what works best for me. If you could use all then that's better but I just use tools and stuff to stay active on least preferred and I manually post from A-Z when it comes to my most preferred sites because I want to throw in some personal touch to it. Coming back to the point, I already have a brand that's build up from scratch so starting my 3rd or 4th company from scratch won't be an issue. For instance, it's hardly couple of days and I already got 1000 followers on IG just because I told my friends on main account that there's my new business go follow it if you are interested. Boom! As simple as that.

So, to build that rapo you need to know these 5 tips on each of the leading platforms that I am going to discuss with you today. I have reached entire internet and there is no article that has a cumulative one piece (more like an ultimate guide I should say) which lists out everything you need to know about any social site. After reading this, put it into practise. If you already have social accounts then modify it according to the suggested tips. If not, then make an account and go for it. Make the most out of this FREE guide built just for my audience. And if you would like to thank me then share it with your friends. That would be enough.

Google+ for Business

1) Google+ Hovercard for embedding

You must have come across that G+ profile banner especially on Blogger (because it is integrated) or added one onto your site. Every marketer wants to grow their business on Google+ thinking that Google will favour the news and articles that hit on G+ first and then offering other sites. I should kinda admit that, although their might be potential customers to your business but that will be rare. But on the other hand consider it like LinkedIn because the people you network here with will be gold.

Unfortunately, many of them are getting overwhelmed trying to keep their Google+ stream filled with fresh content in the hopes this will attract +1’s, reshares and new connections. Trust me that's not how G+ works. They are making one big mistake. The most effective way to grow your audience on G+ focus on commenting.When you scroll over any other users name a hover card will appear. Enter relevant terms in the search bar. The results will return G+ users, collections, public posts, communities etc. Add them to your circle right from there and start engaging. Add valuable comments to the public posts.

The Key is not about you finding people but making people find you. From your comments in these locations, users can simply hover over you name and add you to their circles.


2) Schedule Posts:

When you find great content you want to share, it doesn’t make sense to share it all at once. Instead it’s better to add it to a queue and share at an appropriate time. There's a Chrome plugin( Not gonna name any particular one since I don't endorse products) which is free. That allows you to share content at a time that suits your audience.

But the only limitation about Google is that you need to have your Chrome browser open at the time you have scheduled the content to be delivered. This is not a bad thing or else there would be N-Number of bots on Google too.

3. Disable Comments to Increase Engagement:

When someone has comments on a post, they will receive a notification each time someone comments on it. Using this method you can have ‘the last word’ on your comment threads. That is one of the beauty about G+, you have a lot of control as of who you engage with you. After having the last work, simply click on the upper right of one of your posts and ‘disable comments’.


There is an example by martin: He called it a deal and the rest, who would like to know more, will have to reach out to him so again you get a good following. Mention why you have closed off comments. Ask them to redirect to your desired location.

4. Show-casing Image

I know this is not Instagram but images speak up for a lot, on any social site. So having the right dimension for different platforms in necessary. Don’t be lazy as many of them do as newbies, allowing G+ to grab an image from the link you’re sharing.

Instead, go an extra mile and design your own in couple of minutes. Remember that personal touch? The most popular dimension on G+ is tall and skinny images that are attractive. I would rather suggest you to create infographics too. Make the most out of charts on G+ skinny functionality. Everyone shares jokes, animated gifs,  quotes, etc.. but only a handful of people are turning statistics into images that are easy to digest.

5. Claim Authorship using G+ profile:

If you a content writer for various online blogs and publications, be sure to use your Google+ profile to claim authorship of each piece of content you write. Regardless of whether you own a website or not, sign up for Google Webmaster Tools using the same Google account as your G+ profile. This will allow you to see analytics data for the posts linked to your G+ profile, including impressions in search, CTR etc.

Since you generally don’t  get analytics data for the content you write on sites other than your own, this can give you a little insight on the popularity of your content in search.

Instagram

These are directly inserted from my famous IG guide post that I published a week before.

1. Timing is everything matters:

Even with 200 million+ users, there are still popular times that more users are engaged with their account. Unfortunately, there is not a magical time to post, but many studies have shown that posting a picture between 9am and 9pm EST is likely to get the best results. I have analysed these results personally since 2011 and I have seen great... great results. The most users are typically engaging with their Instagram account from 3-4 EST. Doesn't matter which part of the world you are from. The timing should depend on your niche and targeted audience i.e. the country in this case.

Let's say I want to pitch a sports product to players in south Africa so it's bit obvious that I will build my brand around it but I will make sure that I post in peak times of south African timing standards. Same goes with India, United states and so on. Because it goes without saying that you don't expect people to be awake at 3AM waiting for your post just because your time zone is different and you post at your convenience. It's like either you caught their eye or you did not.

2. Share variety of content:

While your ultimate goal is to sell your product, don’t just post sales information. Users want to relate to you on their level, so use Instagram as a chance to give them a glimpse of what exactly your
company is, add a face to the people behind the brand. Interact with them.



If you can't personally revert back then hire someone. Don't stop yourself from showcasing what exactly your brand is about. Just dive! Check out my post below, that's one variation that I added out recently.

3. Hashtags!!:

What's IG without hashtags LOL. While it might seem strange, hashtags actually have a significant impact on the success of the content you post. Instagram is a tool to search and engage with new content that is interesting. Utilizing the hashtag allows you to connect with unconnected users. But #Don't #Do #This #Because #Its #Useful #Only #On #certain #Tags # Like : "#Picoftheday" so choose your hashtags wisely.

4. Post videos

The Instagram video function has become more popular than the video posting app, Vine. Not only are videos fun to post but they engage users. Not a fan of videos? well let me tell you that people engage more on videos than on photos. It doesn't have to be a epic production. It can be something like

- Give a tour of the office, snippets of an event you’re attending or a quick how-to. Oddly enough.

____________________________________________________________________
Hey, come say hi to me on Instagram. Let's talk about growing your business
____________________________________________________________________


5. Use Filters:

One of Instagram’s best features is that users can instantly turn a simple iPhone photo into a high quality piece of art with the handy editing tools, but choosing the right filter can increase or decrease the number of likes you receive. But don't hesitate use the best finish that you find.

People are drawn to photos with blue tints, over red or orange images and light photos are generally more popular than dark photos. The top 3 most effective filters are Normal or No Filter, Mayfair and Inkwell. But don't be afraid to post a no filter picture one a while. Sometimes simplicity is the key. Oh, make sure to add #NoFilter hashtag when you do ;) That's one of my no filter share...

Facebook

According to stats, Facebook said around 88 million people in the U.S. spent approximately $14.3 billion with small businesses during the 2014 version of American Express. So it’s already up there. Here are 5 business tips to incorporate the social network into their efforts.

1. Try local Ads:

I wouldn’t have realized it’s potential unless and until I tested the power of FB Ads a month ago. It wasn’t my favorite platform to mark before that but the lovely insights and the targeting control makes it easy-peasy. And there are lot of benefits to it. I see that the engagement ratio has been boosted all by itself even though I stopped the AD. If needed setup the local business page or a page relevant to your category and make the most of it.

2. Use the right call-to-action buttons:

There’s only one place on your page where people really want to click through and that’s this call to action button. Use it as a lifeline to external site. Yep, there is a website site placement option in about section as well the linked posts that we make? But nothing is as efficient as this page buttion. Different options fit different businesses, so choose wisely when deciding between “Call Now,” “Send Message,” “Contact Us” or other available alternatives.

3. Set up a saved reply:

This basically comes under the message enabling system on page. I personally feel it’s definitely a plus point for businesses as well as customers. Go on to your messenger settings on the page that you are managing, select “Saved replies” and type in an appropriate message. This allows page administrators to more easily deal with high volumes of messages by creating templates for frequently asked questions. Welcome to the world of automation Haha

4. Monitor stats and insights: 

Remember the test AD, that we run? Well, you are not going to leave it as it is. Take a step further and have a look at the report that’s automatically generated. See when were the most clicks, which type of AD Works great for you. Take a deep look into local insights which provides access to aggregate demographics and trends associated with nearby users, even allowing business owners to zero in on the optimal times of day to reach potential customers.

5. Turn on page messaging:

As I mentioned before, speed is the key to digital media. More the spontaneous reply, better will be your chances of bagging a client. Page messaging allows small businesses to concisely answer questions about their offering or special events in general.

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Update on this article for 7 more platforms coming in 3 hours from the time you read this. So save this article.

Sep 26, 2017

Art of Professionalism is a MUST II How to be an Entrepreneur? Lesson 2

" Professionalism in art has this difficulty: To be professional is to be dependable, to be dependable is to be predictable, and predictability is esthetically boring - an anti-virtue in a field where we hope to be astonished and startled and at some deep level refreshed." - John Updike
Professionalism - "he competence or skill expected of a professional" as defined by merriam-webster . How professional are you on the scale of 1 to 10? Rate yourself honestly depending on these following question... Is this some kind of survey? or do you feel like it's not important to you? Well, before you go ahead with the questionnaire I would rather ask you this set of questions:

Blog Banner for Art of Professionalism II How to be an Entrepreneur? By Alex O' Connor
  1. Are you an aspiring businessman?
  2. Are you an Entrepreneur?
  3. Are you currently employed?
  4. What's your designation?
OR
are you a homemaker? Well even then you need to be "professional". Let me break this down for you with an example:

Scene 1: Tanner is a good businessman and Morphy is his reliable client. One day morphy comes up with a disappointed performance report submitted by tanner's employ. Tanner brush off the accusations without proper analysis or depth of understanding. Morphy asks for a revision because this was his first bad experience. Tanner accepts it and forwards the work for revision.
Morphy receives a revised report but he is not satisfied by the revisions. Morphy reaches out to tanner again but tanner fails to satisfy his customer and is arrogant about his believe system of his company. Tanner loses a potential and reliable client.
Scene 2: Tanner is a good businessman and Morphy is his reliable client. One day morphy comes up with a disappointed performance report submitted by tanner's employ. Tanner analysis the report and assure's him for the revision. Tanner hands over the work to the employ and asks him to send him the revised copy to him(tanner) first and then to morphy, once approved. (This can be optional but why not?)

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It does reflect that your behaviour is proportional to the growth of your business/employment. If you are rude, unprofessional there are chances that you will lose a very potential client and often they leave a bad review which in-return will damage your reputation. So the best way is to leave a good mark and bring value to customers FIRST. Personally I have seen that small business owners tend to do everything by themselves right from product creation to marketing to building up public relation to customer support. You may not realise it but as per a case study, it's found that once you are through those 3 steps, you no longer are patient when it comes to customer support. Often it's recommended to hire a virtual assistant. Because they got one job to do. Customers want to hear a positive response.
But there comes a time when you just want to prove it that your business is the best or you have the best team for so and so job. So you misjudge and end up with wrong calculations. That's called the limitation of professionalism. Few of the things which you should not do are: Eg. As an author, Blogger.....

  • Cheating and plagiarism : Plagiarism is a form of academic dishonesty where an individual presents the work of another as his or her own.
  • Multiple submissions: Multiple submission is the re-submission, without prior permission by the owner of any work that you have used in identical or similar form.
  • Circumventing the learning process
  • Confidentiality : That certain information you acquire is not to be shared with others. It is a fundamental principle of professional behaviour that confidentiality be fully and carefully respected.
  • Conflict of interest and bias: A conflict of interest is a real or seeming incompatibility between one’s private and one’s professional interests. Bias exists when an individual has a predetermined opinion or prejudice affects his or her ability to make a clear and objective decision or assessment. A professional does not allow personal bias to influence his or her work or declines from a decision or assessment where bias might exist.
  • Harassment
and more.

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Code of Ethics

Code of Ethics difference from organisation to organisation but the principal remains the same throughout any discipline. It is not just confined to business owners but to employs itself. If you fail to misinterpret these concepts then it's better to hire someone or else you might lose your business. Remember when an electronic brand service centre didn't provide you with a positive response? It was more likely that you never bought anything from them ever again. When that's applicable to leading brands then your services might not be a question to ask for. So here are few fundamental principals that you can improvise on:
  1. Respect for others: Courtesy and respect for others are fundamental elements of professional behaviour. That also includes not taking up credit for the work that's not done by you. We come across such situations in group projects.
  2. Commitment to quality: A professional aims for the highest possible standard of performance and endeavours to produce work in which he or she can take true pride. Before delivering the task ask yourself how much will you rate for the quality that you have produced? anything below 8 is tarnished.
  3. Responsibility: A professional takes responsibility for his or her own task/designation. It's not appropriate to throw the blame on others,
  4. Personal integrity: Professionalism is reflected by the extent to which others can rely upon you. A professional can be counted on to follow through on commitments, avoid conflicts of interest and bias, and adhere to the rules.
  5. Emotional quote: Don't let your emotions guide you. Be realistic and professional.

I hope you got to learn few things in here or may be you found yourself in situations that I used as examples. But the key point is to balance a great product/service along with a professional out-look and competence. At any point if you fail to please the client with a quality less work then there are huge chances that you might get saved for once by being professional and taking up the responsibility. 

Sep 16, 2017

How to Find Your Own Blog Niche in 2017 [Guide]

One of the worst things to decide while embarking on an online journey is to stick to one niche. I have had major issues for more than 4 years. This is my personal experience so I hope you learn from it too. But before we dive into my story and this guide. “What is a niche in internet marketing?” Well I’m here to explain what a niche is, and the importance of one. Without understanding the concept; you could possibly make or break your business.
A niche, or niche market, is a specialised sub category, you could say, of a market. For example, Baseball is a niche. A very broad niche that is. So, you would sub categorise it into smaller less competitive niches. New York Yankee Baseball Players would be a niche market.
" Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it."- Nate Parker
You are basically taking a broad topic, and subsidising it into smaller topics. Anyone looking to build an online business needs to understand the importance of what a niche is. Not being cautious, when choosing a niche, can be devastating to your business. It wasn't devastating to me but I am sure I would have had more following comparatively. Before we hope into it further thanx to work from home tools guy and I can build a blog girl.



The Importance Of A Niche

You know the saying,”Try to please everyone, and you will please no one.” Well that’s kind of how this story goes. When you create a business, you need to satisfy the needs of a small specific group of people, instead of the needs of the whole. You can’t expect to satisfy everyone. The world isn’t perfect like that. So instead, you satisfy the few. The more narrow you make your niche; the stronger your business will grow.Instead of just being a jack of all trades, and not being great at all of them, you will have just one trade to sharpen your skills on. This is how you will become the expert of your niche. As well as, this is how visitors will speak more highly of your business.

You are meeting their needs, and solving problems so they will tell their friends with those specific needs to go to you. In turn this attracts more business. More business means more money for you. Remember though, just because you started really specific, does not mean you can’t expand more broad after. Learn about your niche, become an expert, beat up on the low competition, and then challenge the more broad, more competitive niche. I always knew how important it was to have a niche but as a multi-content creator it's difficult to manage several niche sites, accounts and social belongings all together without a virtual assistant. I don't like out-sourcing the work so I create my own extra-ordinary content. And that's an exception. Another example would be Gary vee, Alex Becker Etc. They are know for their IM success but they don't own a specific dedicated website just for IM. It's more like a news portal.


Problems People Run Into When Choosing A Niche

For any newbie joining the game, There are always thoughts running throughout their head. If you are a newbie yourself; think about your own thoughts for a second. You are trying to find a niche, but not sure what to pick. You of course, in the sense of building a business, want to actually make money with whatever niche you decide to choose. Am I right? even if I’m wrong, most people would agree with at least part of what I’m saying. Here’s just a few issues a lot of people run into:
You don’t want to exclude anyone; You want to help everyone.You may think that building on a narrow niche is going to earn you less money. Maybe your just scared of making money. Maybe you’re scared of success.

What you need to know is this; Focusing on a more narrow niche will actually allow you to help more people. Why? It goes back to what I said earlier. Try to please everyone, and you will please no one. Let’s say you deal with healing herbs. More specifically, you know all about different herbs to help heal arthritis. When people find your website, they will know that you are an expert in this. When those people go to a friends house that is looking for natural ways to heal their arthritis. The friend will mention your website. They’ll talk abut how informative it is, and how it might help them. Thus you are gaining more business because of your expertise.

Now back track a little bit. Pretend, instead of just arthritis, you’re going to talk about all the different pains and illnesses herbs can cure. Now you aren’t an expert. You just know a little bit of information about everything. Now you aren’t satisfying anybodies needs. Do you see the difference?


What People See When You Are More Specific..

There are many key essentials to niche marketing. It’s very important to take some time, but not a whole year, to figure what your niche should be. When you narrow things down, people feel like they are important. Why? because you put a focus on them, instead of the general population. They feel you can relate to them better, and trust you more because
of it. These are the biggest reasons why you should focus on a narrow niche:
It’s a lot more profitable to choose a narrow niche. Less competition means more customers to you. You are choosing a group you fully comprehend and know exactly how to meet their needs.
You are going to have a bigger increase in the amount of referrals that you receive. People know what your speciality is. When their friends start asking questions; people will know exactly which direction to point them in. Here is a cool representation of a niche breakdown:


You will be considered the expert in your niche. You never know; this could lead to bigger and better business ventures with others. Who doesn’t follow the advice of an expert? Like I said; start narrow and expand out into a more broad niche, once you get established. This is the best way to have a profitable website in a shorter amount of time. If you are doing baseball bats as a niche; explain everything possible about baseball bats.
After, you could consider talking about baseball gloves on your website next. Then baseball helmets. eventually as you are become more of an authority your website will be a able to compete with a more broad niche like baseball. I don't want to just blabber without any reasonable use so here is:

A list of 95 evergreen niche:

1. Weight Loss
It  is one of the biggest and most popular.

2. Muscle BuildingWorks best to monetize affiliate sites.

3. Dog Training

4. Online IncomeIt is most searched online niche, and

Sep 14, 2017

7 Rocking Ways To Make Your Blog Better in 2017


Make your blog piece as "WOW." Being a blogger, we all want to make our online blogs the best they can be. We need to appear pleasant yet powerful. We want to make sure the content appeals to our visitors, that the design is attractive and the functionality is top notch.
" There are three responses to a piece of design – yes, no, and WOW! "- Milton Glaser
 It’s easy to overlook things when we get so wrapped up in creating and tweaking elements so that they work well for us, but often times we forget about those new visitors. We forget about their navigation. We might be aware of our own site and its functionalities because we created it, we edited it and we got that idea of presentation in our mind but they necessarily need not receive it as it is. So it has to be straight to the point.



Here are 7 rocking ways to make your blog stand out. Implement these 7 ways to design your blog. Implement them today and see positive results.

1. Take some time to learn

If you have a niche blog then surely you must be an expertise in that field but are you the best in the market?! Sure, you could just sit back and publish posts every day or simply hire a virtual assistant, but taking the time to learn more about blogging and technical aspects in particular can you places. You’re already reading this article, so I assume that you are eager to learn more about blogging. Look there is going to be a technical aspect to everything that you do online and you cannot escape from it. Personally saying programming is not at all tough or a rocket science. 
Let me further tell you that if you are using blogger all you need to know is HTML and CSS. They will help you design your own website with ease, they are the easiest programmings languages to learn. Even if you don't learn and follow the tutorials on my blog or through others you can tell what that piece of code does. If you are using WordPress then I suggest you not to mess with the PHP code unless you know what you are doing. There is no going back easily. But for design you need to know who you are authorising to. 
If you ever come across a question, a glitch, or a feature you’d like to implement, take some time to actually research the answer instead of looking for an easy solution or relying on someone else for help. Hands on trial and error is one of the best ways to learn a new skill.

2. Create a clutter free space

First impression is the best impression, remember? With an abundance of widgets and features available at your fingertips, a great layout can easily become cluttered with too much “stuff”.  Remember how annoying it was to you when all the unnecessary Ads, banners, pop ups and what not all showed up when you were surfing. But you were so annoyed that you decided to leave that site just even if the information was most valuable. There are some minimal sites out there where you just close all the distractions first and then carry on reading your content. That's little better but before you add any additional gadgets, ask yourself if it will benefit your blog or your visitor’s experience in any way. If it won’t, forget about it!

Not to forget the integration part, it leaves a back door to hackers when it comes to security. You might be aware of it if you have any knowledge about cyber security. Also, integrating different widgets and features increases up the load time, so your visitor might leave the site before it's fully loaded. So don't damp your place as a bin.

3.Create your posting schedule

Make a schedule for yourself. If you are blogging 24x7 then who will focus on the earning part. You won't be earning just by the Ads right? If you are not aware of those 7 alternative ways to earn money via blog then you are doing it wrong. So as you need to focus on your alternative setup and creations like designing your store or E-book or other products. So you don’t need to be posting new content every single day, especially if you are a solo blogger. In fact, you really should be following the 80/20 rule and creating content 20% of the time, while promoting it 80% of the time.

Create your own posting schedule and decide when you will publish new content, whether it be once or twice a week. Pick up a date and be regular on it. Also, it would be great if you can pick up a certain time each day. Fill the vacant days with promotion strategies to get that content in front of more eyeballs.


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4. Focus on specific topics

Not everyone needs to have a niche blog, but if you try to focus on certain topics, you’ll find that you’ll be attracting more people. When it comes to me, I am tired of finding my niche over years hahaha but that doesn't stop me. Because it confides me to 1 area of interest while I can create multi-content so why stop. But I am passionate about what I do, so there is not stopping in the middle nor looking back.

It really comes down to what you want your blog to be about. From there, you can decide which areas you will cover frequently. In doing this, you’ll find that a lot of

Sep 13, 2017

7 Alternative Ways to Earn from Your Blog in 2017 [ Adsense Excluded]

Agree or not we always wanted to earn by Blogging. It was every teen's dream, especially with having so many references in movies about : How a blog goes viral and that teen becomes famous all of a sudden. This is not just limited to teenagers but to every age group present out there. But with so much competition out there, instant fame is kinda optional but there comes a time when you may want to start making money from your blog. Or perhaps you’re starting a blog with the intention of creating an income from it. Whatever the case, blogging has grown to be a hugely profitable business over the past few years and it’s only natural to want a slice of the pie. But I was asked a lot about how someone can earn from their blog other than placing Ads via Adsense? Not to forget the new rule of 2017 for newbies getting accepted into the Adsense program only if they are eligible. (Eligibility criteria of having atleast 10000 lifetime views)


I am not going to sugar-coat things: making a decent income from your blog takes a lot of time and work. It may take 6 months, 2 years or 4, who knows. It all depends on your niche and content creation. I am not saying it will take so long but it doesn’t happen overnight. So be mentally prepared for the best and the worst before starting out.

Before monetizing (term used for making money through methods) your blog, you should always work on creating great free content to help build trust. You will have to give it to the existing community out there before taking it in. Add some value to your desired audience and then map out an overall income strategy. Start to think of your blog as not just a hobby, but a business… because once you start earning money from your blog, you are no longer a hobby blogger, you are operating a small business which turns out as a large business. (If you come up with ideas)

Why would you make money overnight?: Because you have to first work on building trust with your audience and allow them to grasp your knowledge. Are you copy other blogs? quick that. I would rather suggest you to grab the ideas. It's important to look at what successful bloggers are doing out there. Take some ideas and follow the pattern but keep it unique. Building trust is SO important if you plan on selling to visitors and subscribers. Think about it, who are you more likely to purchase from or click on an affiliate link that was recommended to you? Somebody you’ve just come across or somebody whose knowledge you’ve grown to trust? You might buy some goods from a real street store that's new but you won't just buy from a new site that you just came across. So build your brand with trusted audience.



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Having said that, here are some of the most lucrative ways to start earning money from your blog, and they don’t involve setting up CPC ads (keep reading for that): I listed down these working methods even in 2017 so start building up now:

1. Relate-able Digital Goods

Selling digital goods is like the holy grail of blog monetization. Everywhere you look or wherever you land, there are bloggers selling downloadable content livestock photography, templates, graphics, software, and the list goes on. The reason is because it works! It works every single time. But ONLY if you are offering something of value and relateable to them.

Based on your free blog content and the type of posts you create, you can try to come up with a product that connects with your audience and then advertise that product on your blog. For example, You can't expect Adidas to sell notebooks. Because that's not there area of expertise, moreover you would even visit their site because they are know for their sport shoes.

2. Sell Physical Goods

Physical goods require more effort than digital and downloadable goods because that's not easy. As I said before, I won't sugar coat but I will not discourage you because if you have that desire to learn and progress. Noone can stop you on that. There are ample amount of courses out there where you can learn and then you can implement it. May be even master it in no time. If you don't have a dime then there are always incredible free courses, you just need to search for them.

You can make E-Commerce store or just your personal store. Frankly speaking, it's not difficult. Creating a shop that ties in with your overall blog theme and content is good practice and can be advertised on your blog to drive sales. Showcasing your physical products in blog posts regularly can also help improve awareness.
Physical goods can include things like:
  • Clothing
  • Art
  • Electronics
  • Handmade goods
  • Equipment or supplies
  • Food
catch more eye-balls by sharing your behind-the-scenes process, or offering advice within your posts that can be linked to your own products in a relate-able way. 

3. Education aka Learning

Once you’ve built up trust and have consistently shared your expertise on a subject with your audience, try looking into education products to earn some cash. The cash flow is fabulous in the education sector and there's not stop to it.


But make sure you are skilled enough or else you are about to ruin your money and time which is fine but you are gonna build up some damaged relations with clients. And

Top 5 Instagram tips for businesses in 2017 [Bonus Inside ]



     Presenting top 5 Instagram tips for your business in 2017. Get more conversions through engagement with these simple yet successful tips and tricks. Who got Instagram? Oops, I should rather ask - "Who doesn't have a Instagram these days?" We take pictures of our family and friends, scenery, especially our food, pets and don’t forget all the selfies! (Personally I feel like selfies don't rule most of the niche placed in Instagram. While documenting our lives is a great way to store memories, it’s also a solid way to gain new followers and likes on everyone’s favourite photo sharing app, Instagram(IG). So what's in for business with IG? I will break it down with some statistics of why it's more than friendly to use Instagram for you business. More over I will list out 5 tips to improvise your brand business on Instagram in 2017. And there are 5 extra tips that I will add on just because you decided to have faith in us. So a total of 10 tricks? Wait, why not surprise you even further....pssst...we got another extra 5 hidden secrets for you ;) read on!

Many companies focus mainly with marketing their products to teens and college students since they immediately fast forward your commercials and delete your emails. Not only that,  Instagram is reaching a demographic that is generally very hard to market to. Since launch till date Instagram has gained over 600 million users. Following demographics of those users are:

  • 24.6% of fortune 500 companies have an account
  • 50% of users use an iPhone and 50% use Android
  • 60 million photos are uploaded per day
  • 68% of users are female and 32% are male
  • 90% of the 200 million users are under the age of 35
  • 1.6 billion likes occur every day

So, if your company already has an Instagram account and if it doesn't then I highly recommend you to make one, keep in mind while sharing your content. Here are

The top 5 tips for businesses

1. Timing is everything matters:
Even with 200 million+ users, there are still popular times that more users are engaged with their account. Unfortunately, there is not a magical time to post, but many studies have shown that posting a picture between 9am and 9pm EST is likely to get the best results. I have analysed these results personally since 2011 and I have seen great... great results. The most users are typically engaging with their Instagram account from
3-4 EST. Doesn't matter which part of the world you are from. The timing should depend on your niche and targeted audience i.e. the country in this case.
Let's say I want to pitch a sports product to players in south Africa so it's bit obvious that I will build my brand around it but I will make sure that I post in peak times of south African timing standards. Same goes with India, United states and so on. Because it goes without saying that you don't expect people to be awake at 3AM waiting for your post just because your time zone is different and you post at your convenience. It's like either you caught their eye or you did not.



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2. Share variety of content:
While your ultimate goal is to sell your product, don’t just post sales information. Users want to relate to you on their level, so use Instagram as a chance to give them a glimpse of what exactly your
company is, put a face to the people behind the brand. Interact with them. If you can't personally revert back then hire someone. Don't stop yourself from showcasing what exactly your brand is about. Just dive! Check out my post below, that's one variation that I added out recently-






3. Hashtags!!:
What's IG without hashtags LOL. While it might seem strange, hashtags actually have a significant impact on the success of the content you post. Instagram is a tool to search and engage with new content that is interesting. Utilizing the hashtag allows you to connect with unconnected users. But #Don't #Do #This #Because #Its #Useful #Only #On #certain #Tags # Like : "#Picoftheday" so choose your hashtags wisely.

4. Post videos
The Instagram video function has become more popular than the video posting app, Vine. Not only are videos fun to post but they engage users. Not a fan of videos? well let me tell you that people engage more on videos than on photos. It doesn't have to be a epic production. It can be something like