Sep 13, 2017

Top 5 Instagram tips for businesses in 2017 [Bonus Inside ]



     Presenting top 5 Instagram tips for your business in 2017. Get more conversions through engagement with these simple yet successful tips and tricks. Who got Instagram? Oops, I should rather ask - "Who doesn't have a Instagram these days?" We take pictures of our family and friends, scenery, especially our food, pets and don’t forget all the selfies! (Personally I feel like selfies don't rule most of the niche placed in Instagram. While documenting our lives is a great way to store memories, it’s also a solid way to gain new followers and likes on everyone’s favourite photo sharing app, Instagram(IG). So what's in for business with IG? I will break it down with some statistics of why it's more than friendly to use Instagram for you business. More over I will list out 5 tips to improvise your brand business on Instagram in 2017. And there are 5 extra tips that I will add on just because you decided to have faith in us. So a total of 10 tricks? Wait, why not surprise you even further....pssst...we got another extra 5 hidden secrets for you ;) read on!

Many companies focus mainly with marketing their products to teens and college students since they immediately fast forward your commercials and delete your emails. Not only that,  Instagram is reaching a demographic that is generally very hard to market to. Since launch till date Instagram has gained over 600 million users. Following demographics of those users are:

  • 24.6% of fortune 500 companies have an account
  • 50% of users use an iPhone and 50% use Android
  • 60 million photos are uploaded per day
  • 68% of users are female and 32% are male
  • 90% of the 200 million users are under the age of 35
  • 1.6 billion likes occur every day

So, if your company already has an Instagram account and if it doesn't then I highly recommend you to make one, keep in mind while sharing your content. Here are

The top 5 tips for businesses

1. Timing is everything matters:
Even with 200 million+ users, there are still popular times that more users are engaged with their account. Unfortunately, there is not a magical time to post, but many studies have shown that posting a picture between 9am and 9pm EST is likely to get the best results. I have analysed these results personally since 2011 and I have seen great... great results. The most users are typically engaging with their Instagram account from
3-4 EST. Doesn't matter which part of the world you are from. The timing should depend on your niche and targeted audience i.e. the country in this case.
Let's say I want to pitch a sports product to players in south Africa so it's bit obvious that I will build my brand around it but I will make sure that I post in peak times of south African timing standards. Same goes with India, United states and so on. Because it goes without saying that you don't expect people to be awake at 3AM waiting for your post just because your time zone is different and you post at your convenience. It's like either you caught their eye or you did not.



     style="display:inline-block;width:728px;height:90px"
     data-ad-client="ca-pub-8126189568345299"
     data-ad-slot="1971499766">



2. Share variety of content:
While your ultimate goal is to sell your product, don’t just post sales information. Users want to relate to you on their level, so use Instagram as a chance to give them a glimpse of what exactly your
company is, put a face to the people behind the brand. Interact with them. If you can't personally revert back then hire someone. Don't stop yourself from showcasing what exactly your brand is about. Just dive! Check out my post below, that's one variation that I added out recently-






3. Hashtags!!:
What's IG without hashtags LOL. While it might seem strange, hashtags actually have a significant impact on the success of the content you post. Instagram is a tool to search and engage with new content that is interesting. Utilizing the hashtag allows you to connect with unconnected users. But #Don't #Do #This #Because #Its #Useful #Only #On #certain #Tags # Like : "#Picoftheday" so choose your hashtags wisely.

4. Post videos
The Instagram video function has become more popular than the video posting app, Vine. Not only are videos fun to post but they engage users. Not a fan of videos? well let me tell you that people engage more on videos than on photos. It doesn't have to be a epic production. It can be something like
- Give a tour of the office, snippets of an event you’re attending or a quick how-to. Oddly enough.
____________________________________________________________________
Hey, come say hi to me on Instagram. Let's talk about growing your business 
____________________________________________________________________

5. Use Filters:
One of Instagram’s best features is that users can instantly turn a simple iPhone photo into a high quality piece of art with the handy editing tools, but choosing the right filter can increase or decrease the number of likes you receive. But don't hesitate use the best finish that you find.  People are drawn to photos with blue tints, over red or orange images and light photos are generally more popular than dark photos. The top 3 most effective filters are Normal or No Filter, Mayfair and Inkwell. But don't be afraid to post a no filter picture one a while. Sometimes simplicity is the key. Oh, make sure to add #NoFilter hashtag when you do ;) That's one of my no filter share...





Bonus: 5 Extra Tips

1. Host a contest/giveaway: 
Hosting a contest is often the most effective way to boost engagement and get new followers quickly  not only on Instagram but on any social network. Since Instagram has grown in popularity even though it has disabled links in description of the photo/video, it makes it one of the best social platforms to run a contest or giveaway. I personally feel like giveaways are the most recommended if you have a good organic followers base. You can ask your follower to complete a task or simply ask them why should they win it. It's a great way to know your fans and how important your product is to them. You can add on a simply trick to tag 2 others so that your post will reach out more.

2. Use your photo captions:
One of the best ways to get more likes on your Instagram photos is to use your photo’s caption to ask a question. We all have seen it and 'noticed' it, didn't we? Because this is a great way to drive not only photo likes, but comments, too. Does that mean you caption all posts from now on? Not really, it would be of fair terms if you use captions on candid clicks mostly. If it’s a goal to get on Instagram’s most popular “Explore” page, and you have enough followers to do so, don’t be afraid to ask in the photo caption section of your next uploaded photo. Ask and often you shall receive! So what happens if you get into explore page? That's a good silver mine for attracting new followers and likes.
Explore page is tailored for everyone single user but divided into niches so a sports person won't see some art post unless he has previously browsed for art work on IG.



     style="display:inline-block;width:728px;height:90px"
     data-ad-client="ca-pub-8126189568345299"
     data-ad-slot="1971499766">



3. Use those apps: 
Look there are some dedicated apps just to make Instagram more graceful so use it! Use photo-editing apps to enhance your photos before you post them on IG. As I mentioned before, not all of the pics have to be filtered or edited. Sometimes the best one is the natural one. Just do the necessary adjustments. Two of them are integrated Boomerang and Photo grid Below are a few of the best, along with a short description of what they do:

• Instaframe: Instaframe is a free app that allows you to create really awesome photo collages. There are lots of photo collage apps available, so see what fits you best. Check out my post below where I made this graphic literally using just my phone and different apps (Not listed in here)





• Squaready — Instagram Layouter: When you upload a photo to Instagram from your phone’s photo library, Instagram will make you crop it into the shape of a square. If you want to feature an entire photo without cropping it, Squaready allows you to do this. Plus it’s free!

• Camera+: Camera+ ($1.99 on itunes for iphone users only) one of the most popular photo-editing apps available. Use Camera+ to adjust the lighting, brightness, contrast and clarity of your photos. It’s also a really handy app for shooting, as it allows you to zoom more tightly and improve your lighting on the spot!

• Picfx: If you want to really pump up the look of your photo with filters, Picfx ($1.99) is your go-to app. It has 100+ effects, textures and frames to choose from, and will automatically format your photo into a square for easy Instagram uploading. But I don't recommend it as there are several free apps but if you wanna go for it then why not?

4. Share teasers: 
For product-based businesses, upload photos to Instagram that feature teasers of a soon-to-be-released product or an exciting event that’s around the corner. That's like an all in one post which will indicate that you are working on your product but also as an update. Teaser photos are great for catching users’ interest and for driving photo likes!


6. Share candid shots: 
Think of your brand’s Instagram account as your followers’ backstage pass, or a behind-the-scenes look, at the inner workings of your company. People don’t want to see the same highly polished images your brand uses for adverts, they want to see images that are more relate-able and less edited. That's when you remember that I told you, keep it natural unless and until required. Don't over do either of them because if you just post casual pics it will come out as you are not focusing on quality content but if it is all polished then there will be a rise of doubt if the product is fake or what.
Your Instagram account should strive to highlight your employees and the work they do. Even if your business employs hundreds of people, featuring even just a few faces from behind your brand allows your brand to appear much more transparent with your followers.

Note: The content you post on Instagram doesn’t always have to be marketing driven, it can be just for fun! That's the key point from tip no.1 (Variation). After all, these kind of photos often get the best engagement. Stop thinking so much about how to get you’re going to get your branding message across and focus on the essence of the platform, which is a human-centric and playful.


5 Hidden tricks as promised



Click here for 5 Hidden tricks to increase your fan base



-------------------------------------------------------------------

Now that you have levelled up into the world of Instagram, go take some photos, Instagram users are waiting to see what your company has to share! Don't keep it one way. Don't expect customers to fall into you unless you are Nike. Reach out, team up, collaborate and reinvent! Before you go I got 2 questions for you, be brutally honest:

1) How often do you use filters?
2) Do you think FB Ad's bring in more conversions than IG?

If you got any more tips feel free to comment them below, I will add them in my next tutorial.

39 comments:

  1. This will assist you to create webinar occasions that may be set to
    a specific time and date and be streamed then and set with sure interactive features allowing for larger data sharing during pre-produced webinars.

    ReplyDelete
  2. Hi there, its good article on the topic of media print, we all understand media is a fantastic source of facts.

    ReplyDelete
    Replies
    1. Thanx for the read :) I appreciate it
      - Author

      Delete
  3. I blog often and I seriously аppreciate үour іnformation.
    Ƭhe article haas гeally peaked my inteгeѕt.

    I'm goimg to bookmark yоur blog and keep checking fօr new information about oncе a week.

    I subscribed tto үοur RSS feed аѕ wеll.

    ReplyDelete
  4. Everything said made a ton of sense. But, what about this?

    suppose you were to write a killer headline? I am not suggesting your informaation isn't good, however suppose you added something that
    grabbed a person'sattention? I mean "Top 5 Instagram tips for businesses in 2017 [Bonus Inside ]" is kinda vanilla.
    You might look at Yahoo's home page and note how they write post titles tto get viewers interested.
    You might try adding a video or a pic orr two to get readers interested about what you've got to say.

    In myy opinion, it wold make your website a little bit more interesting.

    ReplyDelete
    Replies
    1. Sounds all good to me.. Thank - You for all these amazing tips!
      - Author

      Delete
  5. A business plan is vital so to determine how you can finest transfer
    ahead and most successfully compete.

    ReplyDelete
  6. The plot is better, the characters are much less super.

    ReplyDelete
  7. Ιf you desire to grow yߋur кnow-hoԝ only keеρ visiting tһіs website аnd be updated witһ the latest new
    update posted here.

    ReplyDelete
  8. The plot is healthier, the characters are much less
    tremendous.

    ReplyDelete
  9. Now Site visitors Titan with Keyword Titan picks
    on the much less competed however excessive valued
    key phrases so it's already quite a lot of visitors with much less competition.

    ReplyDelete
  10. No creativeness, however no drawback - as a result of no
    person's going to drive throughout city to get their clothes dry-cleaned.

    ReplyDelete
  11. hey there and thank you for your information – I've definitely picked up anything new from right
    here. I did however expertise a few technical issues using this site,
    as I experienced to reload the web site many times previous to I could get it to load properly.
    I had been wondering if your web host is OK? Not that I'm complaining,
    but slow loading instances times will often affect your placement
    in google and could damage your high-quality score if ads and marketing with
    Adwords. Well I'm adding this RSS to my e-mail and can look out for much more of your respective interesting content.
    Make sure you update this again soon.

    ReplyDelete
    Replies
    1. Hey everything is up-to-date with the server, might be some glitch at your side. It's resolved now. Thanx for your patients and wonderful that you added the RSS feed.

      Delete
  12. We stumbled over here by a different website and thought I may as well
    check things out. I like what I see so now i am following you.

    Look forward to going over your web page repeatedly.

    ReplyDelete
  13. I like instagram as it helps me to gain traffic to blog and also read people who only uses instagram platform. A good support to my blog.

    ReplyDelete
  14. Heyy There. I found ʏour blog uѕing msn. Thіs is an exremely wеll written article.
    I will bе sure to bookmark it and return to read more of your uѕeful info.
    Thanks f᧐r the post. I'll cеrtainly return.

    ReplyDelete
  15. Ӏ am really impressed ᴡith your writing skills aand also wіth thee layout ߋn your weblog.

    Is this a paiud theme orr ɗid yοu cusstomize it уourself?
    Either way ҝeep up the excellent quality writing, іt is rare
    to seee a geeat blog ⅼike tһіs one nowadays.

    ReplyDelete
    Replies
    1. Yes, I customised it myself. I design websites, you can reach out to me here for a quote, http://www.iamalexoconnor.com/p/contact-us.html

      Delete
  16. I quite like reading through an article that can make people think.
    Also, thanks for allowing for me to comment!

    ReplyDelete
  17. Does ʏour site hаve a contact paɡe? I'm having a tough tim locatinhg it but, І'd ⅼike tоo send уou an email.
    I've got some ideas f᧐r your blog you mіght ƅe intеrested
    іn hearing. Eithеr wɑү, great blog and I ⅼoⲟk forward to
    seeing it grow oveг time.

    ReplyDelete
    Replies
    1. Yes, its right here http://www.iamalexoconnor.com/p/contact-us.html

      Delete
  18. Excellent post. I used to be checking continuously this blog
    and I am inspired! Very helpful information particularly the
    final section :) I deal with such information a lot. I used to be seeking this certain info for a very lengthy
    time. Thank you and good luck.

    ReplyDelete
  19. bookmarked!!, I like your site!

    ReplyDelete
  20. Тһere's ceгtainly ɑ lօt to learn аbout this topic. I really ⅼike all of tһe points yоu made.

    ReplyDelete
  21. I am genuinely glad to read this weblog posts which
    carries lots of useful data, thanks for providing these kinds of
    statistics.

    ReplyDelete
  22. Undoubtedly, the internet is among the most preferred market places where sellers and buyers
    meet. All since then, Indica is floating in the market with a regular sale.
    You can visit Monaco Motors for your classic car's regular check-up and you can also do your own daily
    car care so your vintage car will look as new and luxurious as
    ever.

    ReplyDelete
  23. The warranties for some branded cars may go up to 3 or 4
    years depending on the model. The turbo 4-banger in the Volkswagon GTI Mk5 is
    fairly unique among such engines in that it produces huge amounts of torque at a relatively low number of
    RPMs. According to Campbell Fuller, spokesman for the
    ICA, buyers need to contact their insurer before agreeing to a purchase.

    ReplyDelete
  24. At thiѕ momеnt I аm ready to ԁo my breakfast, afterward haᴠing mmy breakfast coming again to rread mօгe news.

    ReplyDelete
  25. ⲣһân phối chung cu vinhomes smart ciity nguyen trai

    ReplyDelete
  26. Потребительский кредит от Тинькофф Кредитные Системы - до 300
    000 рублей, до 55 дней без процентов, до 10
    000 рублей подарок, без визита в
    банк и комиссии за погашение.

    ReplyDelete
  27. Wow, that'ѕ wһat I waѕ exploring for, ѡhat a stuff!
    existing here at tbis website, tһanks admin ⲟf thiѕ site.

    ReplyDelete
  28. Heya! I'm at work surfing around your blog from my new iphone 3gs!
    Just wanted to say I love reading through your blog and look forward to all your posts!
    Carry on the outstanding work!

    ReplyDelete
  29. Greetings I am so delighted I found your website, I really found you by mistake, while I was browsing on Yahoo for something else, Regardless I am here now and would just like to say cheers for a
    tremendous post and a all round entertaining blog (I also love the
    theme/design), I don't have time to read through it all at
    the moment but I have saved it and also added your RSS feeds,
    so when I have time I will be back to read more, Please do keep up the excellent job.

    ReplyDelete
  30. Thiѕ iis very interestіng, Y᧐u're a very skilled blogger.
    І'vе joined yoiur feed and sit uρ fоr in queѕt of mⲟгe օf yoᥙr great post.
    Additionally, Ӏ have shared yoսr site iin my social networks

    ReplyDelete
  31. Attractive ѕection оf c᧐ntent. I ϳust stumbled uρon youг site and in accession capital tⲟ assert tһat I get actսally enjoyed
    account your blog posts. Ꭺnyway I wilⅼ Ƅe
    subscribing to your ugment and eνen І achievement үou access consistently rapidly.

    ReplyDelete
  32. Valuable information. Lucky me I ound your weeb site unintentionally, and I'm stunned why this coincidence ddid not happened in advance!
    I bookmarked it.

    ReplyDelete